I've looked at clouds from both sides now. From up and down, and still somehow it's cloud illusions I recall. I really don't know clouds at all. – Joni Mitchell
That classic 1960s Joni Mitchell song – “Both Sides Now” – often played in my home when I was growing up. And it frequently pops in my head when I reflect on the complex relationship that telecom operators (a.k.a. Communications Service Providers, or CSPs) have with “the cloud.” Truth be told, there are many more than two sides to this cloud relationship, but the two I’d like you to consider are the following: a) the cloud as a threat to the traditional telco business model and b) cloud technology as an opportunity.