These are exciting times in the world of Network Functions Virtualization (NFV). NFV fever has truly gripped the market and NFV-washing is fully underway. However, there is real progress underneath and beyond the hype. Operators are beginning to seriously contemplate commercial deployments of NFV, and are devoting considerable effort to the important topic of NFV service management. Network operations teams at the service providers have been asking the difficult questions of how to manage all of the virtual stuff compared to the physical, custom built appliances they have operated in the past.